Methods for specifying and evaluating light-based media and devices have become commonplace in various industries such as the professional luminaire industry. This is not the case with Holography as there are no standards that address specifying, evaluating, and displaying holograms. If methods are considered, then standards can be addressed. Three measurable characteristics of holograms are considered. This paper reviews Kelvin temperature for correct color rendition, goniometry for hologram angle of view, and signal-to-noise ratios for efficiency. This paper is relevant to the independent holographer or anyone contracting a hologram facility to custom produce holograms that are reconstructed with a white point source of light. The focus of this paper is analog image / light pattern holograms for display.
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