Method for measuring the public's appreciation and knowledge of bank notes

Hans A. M. de Heij

doi:10.1117/12.462711

19 April 2002 Method for measuring the public's appreciation and knowledge of bank notes

Hans A. M. de Heij

Proceedings Volume 4677, Optical Security and Counterfeit Deterrence Techniques IV; (2002) https://doi.org/10.1117/12.462711
Event: Electronic Imaging, 2002, San Jose, California, United States

Abstract

No matter how sophisticated a banknotes' security features are, they are only effective if the public uses them. Surveys conducted by the De Nederlandsche Bank (the Dutch central bank, hereinafter: DNB) in the period 1989-1999 have shown that: the more people like a banknote, the more they know about it, including its security features; there is a positive correlation between the appreciation of a banknote (beautiful or ugly) and the knowledge of its security features, its picture and text elements; hardly anybody from the general public knows more than 4 security features by heart, which is why the number of security features for the public should be confined to a maximum of 4; the average number of security features known to a Dutchman was about 1.7 in 1999; over the years, the awareness of banknote security features gradually increased from 1.03 to 1983 to 1.7 in 1999, as a result of new banknote design and information campaigns. In 1999, DNB conducted its last opinion poll on NLG-notes. After the introduction of the euro banknotes on 1 January 2002, a new era of measurements will start. It is DNB's intention to apply the same method for the euro notes as it is used to for the NLG-notes, as this will permit: A comparison of the results of surveys on Dutch banknotes with those of surveys on the new euro notes (NLG) x (EUR); a comparison between the results of similar surveys conducted in other euro countries: (EUR1)x(EUR2). Furthermore, it will enable third parties to compare their banknote model XXX with the euro: (XXX)x(EUR). This article deals with the survey and the results regarding the NLG- notes and is, moreover, intended as an invitation to use the survey method described.

Citation Download Citation

Hans A. M. de Heij "Method for measuring the public's appreciation and knowledge of bank notes", Proc. SPIE 4677, Optical Security and Counterfeit Deterrence Techniques IV, (19 April 2002); https://doi.org/10.1117/12.462711

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