We investigate multicast/broadcast of digital video over spread-spectrum CDMA cellular networks, a platform targeted at various kinds of multimedia services. In particular, we propose an end-to-end embedded transmission scheme which combines a scalable video source coder, adaptive power allocation, adaptive channel coding and an embedded multiresolution modulation strategy to simultaneously deliver a basic quality-of-service (QoS) to less capable receivers and an enhanced QoS for more capable receivers. We demonstrate the efficacy of this approach using the ITU-T H.263+ video source coder, although the approach is generally applicable to other scalable source coding schemes as well.
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