Application of artificial intelligence and big data model in digital marketing

Yanmei Zen

doi:10.1117/12.2653056

10 November 2022 Application of artificial intelligence and big data model in digital marketing

Yanmei Zen

Proceedings Volume 12331, International Conference on Mechanisms and Robotics (ICMAR 2022); 1233153 (2022) https://doi.org/10.1117/12.2653056
Event: International Conference on Mechanisms and Robotics (ICMAR 2022), 2022, Zhuhai, China

Abstract

Artificial intelligence technology and big data technology can build models based on historical data and real-time data based on a large number of data. In the model, through the application of K-means clustering algorithm and decision tree, RFM model, and Pareto ratio, it can quickly extract, decompose, integrate, process the data, and construct accurate objective variables. After collecting and analyzing data using algorithms and models, accurate classification reports of marketing customer groups are available. According to the marketing customer group classification report, program advertising and EDM information promotion.

Citation Download Citation

Yanmei Zen "Application of artificial intelligence and big data model in digital marketing", Proc. SPIE 12331, International Conference on Mechanisms and Robotics (ICMAR 2022), 1233153 (10 November 2022); https://doi.org/10.1117/12.2653056

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