Evaluation Of New Product Ideas

Milton D. Rosenau Jr.

doi:10.1117/12.956719

30 October 1978 Evaluation Of New Product Ideas

Milton D. Rosenau Jr.

Proceedings Volume 0151, The Business Side of the Optics Industry IV: Managing Engineering and Research; (1978) https://doi.org/10.1117/12.956719
Event: 22nd Annual Technical Symposium, 1978, San Diego, United States

Abstract

Companies embark on new product development (NPD) for a variety of reasons. The evaluation of new product ideas, therefore, must begin with an understanding of the underlying stimulus. This is discussed in the next section. After the rationale for NPD is clear, the central issues confronting management are to determine whether the new product can be made and, if so, whether the effort is worthwhile. Each of these questions is discussed. The paper concludes with a checklist that is designed to assist managers to evaluate new product proposals.

Citation Download Citation

Milton D. Rosenau Jr. "Evaluation Of New Product Ideas", Proc. SPIE 0151, The Business Side of the Optics Industry IV: Managing Engineering and Research, (30 October 1978); https://doi.org/10.1117/12.956719

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available