Commercial future: making remote sensing a media event

Ian Lurie

doi:10.1117/12.373224

28 December 1999 Commercial future: making remote sensing a media event

Ian Lurie

Proceedings Volume 3870, Sensors, Systems, and Next-Generation Satellites III; (1999) https://doi.org/10.1117/12.373224
Event: Remote Sensing, 1999, Florence, Italy

Abstract

The rapid growth of commercial remote sensing has made high quality digital sensing data widely available -- now, remote sensing must become and remain a strong, commercially viable industry. However, this new industry cannot survive without an educated consumer base. To access markets, remote sensing providers must make their product more accessible, both literally and figuratively: Potential customers must be able to find the data they require, when they require it, and they must understand the utility of the information available to them. The Internet and the World Wide Web offer the perfect medium to educate potential customers and to sell remote sensing data to those customers. A well-designed web presence can provide both an information center and a market place for companies offering their data for sale. A very high potential web-based market for remote sensing lies in media. News agencies, web sites, and a host of other visual media services can use remote sensing data to provide current, relevant information regarding news around the world. This paper will provide a model for promotion and sale of remote sensing data via the Internet.

Citation Download Citation

Ian Lurie "Commercial future: making remote sensing a media event", Proc. SPIE 3870, Sensors, Systems, and Next-Generation Satellites III, (28 December 1999); https://doi.org/10.1117/12.373224

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