Influence of outdoor advertisement colors on psychological evaluation of townscape in Kyoto

Ayumi Onishi; Taiichiro Ishida; Yoshiko Katsuya

doi:10.1117/12.464592

6 June 2002 Influence of outdoor advertisement colors on psychological evaluation of townscape in Kyoto

Ayumi Onishi, Taiichiro Ishida, Yoshiko Katsuya

Proceedings Volume 4421, 9th Congress of the International Colour Association; (2002) https://doi.org/10.1117/12.464592
Event: 9th Congress of the International Color Association, 2001, Rochester, NY, United States

Abstract

Outdoor advertisements must be one of the major factors that affect our psychological impression for townscapes. They often conflict with propr color environments in cities particularly in historic cities like Kyoto. In this study we investigated how outdoor advertisements influenced our visual evaluation of townscapes in Kyoto. In recent years, a new regulation for outdoor advertisements came into operation in Kyoto and some of the advertisements have been replaced or removed gradually. We examined psychological evaluation for the townscapes before and after their changes. In the experiment, subjects evaluated 'visual harmony,' 'visual busyness,' 'visual comfort' and 'suitability to Kyoto' of townscapes projected on a screen. The results indicated that the evaluation of 'visual busyness' significantly decreased with the amount of the advertisements. The relations between the advertisements and the psychological evaluation of the townscape are discussed.

Citation Download Citation

Ayumi Onishi, Taiichiro Ishida, and Yoshiko Katsuya "Influence of outdoor advertisement colors on psychological evaluation of townscape in Kyoto", Proc. SPIE 4421, 9th Congress of the International Colour Association, (6 June 2002); https://doi.org/10.1117/12.464592

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available